Weak customer service hurts Wrist watches’s reputation and causes customers to flee to competitors, who are more respondent… … "Customer Service (Wrist watches)" has a significant impact, so an analyst should put more weight into it. "Customer Service (Wrist watches)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Customer Service (Wrist watches)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.