Mature Markets
Mature markets result in slower growth of revenue and lower margins as companies begin to compete on price and service versus the past driver of value: growth. Competitors usually have to differentiate themselves in the customer's eye to maintain value. Some become lost cost suppliers, high quality suppliers of products, or niche suppliers of services. If companies are able to create a natural monopoly (economies of scale, buyer power, etc.) then mature markets can turn into cash cows, where the main company needs very little investment to produce very large amounts of free cash flow. - (edit / improve)

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SWOT Strengths

Global Market Leader (1)
Low Cost Product (1)
Enterprise Telephony: Open S/W Market (1)
Monopoly Power (1)
Brand Name (1)

SWOT Weaknesses

Merger with Yahoo (0)
Lost Innovation Edge (0)
Weak Search Technology (0)
Domestic Market Potential (0)
Brand Recognition (0)

SWOT Opportunities

Demographic Trends (1)
Console to Game Switch (0)
High Margin Paper Products (0)
Financial Institution Lowering Cost (0)
Increase Customer Loyalty (0)

SWOT Threats

Products Mature (1)
Online Software (0)
Currency Volatility (0)
Legal Disputes with Customers (0)
Netbook Computers (0)

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