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A weak brand means House of Fraser/ womenswear can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (House of Fraser/ womenswear)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Weak Brand (House of Fraser/ womenswear)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.