Domestic Market Potential

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Domestic markets are saturated, which limits growth potential and profit ability. The next potential market is oversees and in emerging countries, which can be difficult to expand into, because the market is much different than domestic markets. … This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Domestic Market Potential" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.