Brand Dilution
Brand dilution from over extension into inferior products. Could hurt profit margins and image, because customer typically pay more for products with strong brands. If the brand image get diluted, then the premium pricing that companies charge will also decrease.

Source: http://en.wikipedia.org/wiki/Brand_dilution - (edit / improve)

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Consumer Discretionary Industry Analysis (1)
General Motors (NYSE:GM) (1)
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