Water is the most precious asset on the planet. Fresh water has no substitute, so it's use is important for the entire planet. The risk of water wars is growing at the water table drops and the world's population moves within close proximity of fresh water sources. Better management tools and appropriate pricing of water is the only way to control the supply of fresh water cheaply and efficiently.

"Water is difficult to move, difficult to measure, difficult to price and often difficult to charge for, since many people think it should be free." These hurdles will make regulation of water a significant problem in much of the world.

Source:, May 22nd, 2010, page. 14, The world's most valuable stuff