Products Mature

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Older products will face higher competition from copycat manufacturers, which will decrease margins on those products.

The market for the Ipod may have peaked. - (edit / improve)

SWOT Threats

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SWOT Strengths

Brand Name (1)
Monopoly Power (1)
Enterprise Telephony: Open S/W Market (1)
Low Cost Product (1)
Geographically Diverse Business (1)

SWOT Weaknesses

Poor or opaque succession planning (1)
Merger with Yahoo (0)
Lost Innovation Edge (0)
Mature Markets (0)
Manufacturing Business (0)

SWOT Opportunities

IPAD (1)
iPhone Apps (1)
Domestic Market Potential (0)
Merger Speculation (0)
Console to Game Switch (0)

SWOT Threats

Competition (0)
Online Software (0)
Google (0)
Currency Volatility (0)
Global Slowdown (0)

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