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A bad economy can hurt Multichoice homes’s business by decreasing the number of potential customers… … "Bad Economy (Multichoice homes)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (Multichoice homes)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Bad Economy (Multichoice homes)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.