Reached Market Saturation in The United States
Last Updated by WikiWealth | Update This Page Delete This Page
| When a company reaches market saturation levels, this hurts their ability to expand in that market. Saturation occurs when a potential market has all of a particular product they need. If a companies goal is to increase sales of that product, they can't, because consumers already have enough of those products. An example of market saturation is the Apple Ipod or Microsoft Windows platform. Both have enormous market shares, but future market share growth and revenue will be slow, because their respective markets are saturated. … |
SWOT Analysis Survey |
SWOT Threat: Reached Market Saturation in The United States
When a company reaches market saturation levels, this hurts their ability to expand in that market. Saturation occurs when a potential market has all of a particular product they need. If a companies goal is to increase sales of that product, they can't, because consumers already have enough of those products. An example of market saturation is the Apple Ipod or Microsoft Windows platform. Both have enormous market shares, but future market share growth and revenue will be slow, because their respective markets are saturated.
If you believe that this point is inaccurate, please flag this page to notify administrators and moderators.
