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The availability of substitute products hurts Johnson and johnson’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Johnson and johnson)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Johnson and johnson)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.