Highly Discretionary Product
Highly discretionary product could be affected by economic downturns as people focus on savings money or buying cheaper goods. - (edit / improve)

SWOT Threats

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SWOT Strengths

Brand Name (1)
Diversity of Games (1)
Global Market Leader (1)
Geographically Diverse Business (1)
IT Service Business (0)

SWOT Weaknesses

Brand Dilution (1)
Reliance on Few Products (0)
Young Consumers (0)
Debt Level (0)
Concentrated Buyers (0)

SWOT Opportunities

Foreign Expansion (0)
Retired Population (0)
Circuit City (0)
Foreign Markets (0)
Console to Game Switch (0)

SWOT Threats

Housing Crisis (1)
Regulated Business (1)
Currency Volatility (0)
Consumer Spending (0)
Volatile Energy Prices (0)

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