The availability of substitute products hurts Frito lays’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Frito lays)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Frito lays)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statement will lead to a decrease in profits. "Substitute Products (Frito lays)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.