Intense industry competition may hurt growth and profitability. Increase competition should increase marketing and sales expenses. Thanks to the fast development of technology, it becomes easier and easier for other competitors to imitate what Google is doing and invent what Google doesn't offer. … "Intense Competition" has a significant impact, so an analyst should put more weight into it. "Intense Competition" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.