Consumers can change their tastes very quickly. BPI depends on knowing which goods and services consumers want… … "Change in Tastes (BPI)" has a significant impact, so an analyst should put more weight into it. "Change in Tastes (BPI)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Change in Tastes (BPI)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.