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"Munchy’s has the advantage that are a malay company. Their biscuits are the most popular ones in malaysia. The ability to charge" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Munchy’s has the advantage that are a malay company. Their biscuits are the most popular ones in malaysia. The ability to charge" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.