When given a choice, customers are loyal to Forever 21. Instead of targeting all customers, Forever 21 only needs to target new customers in order to grow their business… … "Customer Loyalty (Forever 21)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Forever 21)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.