Enterprise Telephony: Open S/W Market

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Enterprise Technology is creating a new open s/w market: Just like in the computer industry which emerged with PC's due to standardisation in the software, operating systems and applications, expect to see the telephony industry with PBX's go the same route. Current manufacturers supply expensive high margin handsets, PBX's have moved to be industry standard hardware (Linux) based, however given solutions are certified by single vendors high margins still exist. Microsoft has the potential to do the telephony industry what happened in the computing industry. Their strength and strategy is built on the scale of their desktop application deployment 100's of millions of MS Office users, and seamless integration of voice alongside instant messaging(presence), email. Given the scale of PC usage and 'call origination' moving inside applications and business processes expect to see the market develop rapidly.

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