Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Digi telecommunication’s products and services. Digi telecommunication has the ability to charge customers higher prices… … "Pricing Power (Digi telecommunication)" will have a long-term positive impact on the this entity, which adds to its value. "Pricing Power (Digi telecommunication)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.