Brand Name
Strong brand name helps to increase margins by charging premium prices for goods, because customers perceive a higher standard of quality from companies with strong brands. A strong brand name may also help to support the stock price, because people will associate a strong brand with a strong stock.

Source: http://en.wikipedia.org/wiki/Brand_name - (edit / improve)

SWOT Strengths

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SWOT Strengths

Geographically Diverse Business (1)
Global Market Leader (1)
Restructuring (0)
Internet Sales (0)
Data Storage (0)

SWOT Weaknesses

Brand Dilution (1)
Poor or opaque succession planning (1)
Mature Markets (0)
New Forms of Entertainment (0)
Pension Expenses (0)

SWOT Opportunities

Demographic Trends (1)
CityCenter (1)
iPhone Apps (1)
Leveraging Brand Name & Skills (1)
Energy Independence (1)

SWOT Threats

Products Mature (1)
Swine Flu (1)
Bottled Water Backlash (1)
Regulated Business (1)
Credit Market Crisis (1)

Interactive Research & Money Management

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