Customer Loyalty - American Express

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"Customer Loyalty - American Express" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty - American Express" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty - American Express" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.