When given a choice, customers are loyal to Advertising agency. Instead of targeting all customers, Advertising agency only needs to target new customers in order to grow their business… … "Customer Loyalty (Advertising agency)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Advertising agency)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.