Fragmented Market - Zara fashion

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Fragmented markets provide many opportunities for Zara fashion to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Fragmented Market - Zara fashion" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.

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