Fragmented Market
A highly fragmented market will benefit companies, which have economies of scale and can provide the same benefits to customers with low cost. WLP should accumulate market share over time as they consolidate the market, especially during recessions, when less profitable market participants have trouble.

Highly fragmented market provides good opportunity for economies of scale and acquisitions. - (edit / improve)

SWOT Opportunities

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SWOT Strengths

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SWOT Weaknesses

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SWOT Opportunities

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SWOT Threats

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