Cruises Target Young Clients

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Cruise ships are targeting younger customers as they seek to expand with larger ships and greater number of ports of embarkment. According to the Economist, "Firms are trying to draw in younger passengers and familes with lower prices, as well as things like ice-skating rinks adn cinemas. Ross Klein, a cruise-industry analyst, says that cruise lines' decision to invest in colossal ships may help them diversify their customer base without losing edlerly customers. Their sheer size, he says, gives everybody 'some place to hide out'". …