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X-Rite (XRIT) SWOT Analysis Profile

X-Rite, Incorporated offers color management systems and solutions that services the imaging and media, photography, digital imaging, paints, plastics, apparel, textiles, and automotive industries. The company offers such products as colorimeters, which measure light and printed colors in packaging; spectrophotometers that are used in color formulation of chemicals, metals, and inks; spectrodensitometers that help monitor color reproduction; and sensitometers, which are used to expose various photographic films. The company also develops and sells software that allow the users to store color measurement data, communicate color results, and formulate colors. (read full profile)

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