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Whirlpool (WHR) SWOT Analysis Profile

Whirlpool Corporation, founded in 1906, develops and manufactures home appliances worldwide, including refrigerators, ranges, dishwashers, washers and dryers, air conditioners, and other small household appliances, marketing them under the brand names Whirlpool, Maytag, KitchenAid, Jenn-Air, Roper, Estate, Admiral, Magic Chef, Amana, Inglis, Acros, Supermatic, and Bauknecht. The company primarily sells its products to distributors, dealers, retailers, and builders, but also sells its products to third-party suppliers and retailers for resale under those third parties' respective brand names. The Whirlpool Corporation is headquartered in Benton Harbor, Michigan. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 10

Threats + Weaknesses = 7

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties.