Under Armour (UA) SWOT Analysis

Under Armour (UA) SWOT Analysis

Strengths

Innovative Culture A company with an innovative culture continuously produces new and inventive products. An innovative...
Free Endorsements Under Armor doesn't pay athletes millions of dollars to wear the brand; the athletes choose to wear...
Niche Brands Strong brand name helps to increase margins by charging premium prices for goods, because customers...
Unique Technology A specialize technology or patent may yield lots of profits, because competitors can not copy your...

Weaknesses

Loss of Military Market The military market is an ideal niche for Under Armour, but they lost that market, because their...
Small Relative Size Company Due to companies relatively small size it lacks the financial capital of other companies. The...
Higher Pricing Under Armor prices are higher than their competitors, which can increase profits and margins if they...
Low Barriers to Entry Low barriers to entry mean that many competitors can easily move into the market. This increases...

Opportunities

International Expansion Strong international presence and expansion should increase growth and profits. Expansion over...
Designs in Fabric The majority of Under Armour's clothing does not incorporate any design elements. By adding designs...
License Technology to Other Companies Companies with unique patents can license those patents to other companies and get royalty payments...
Lower Prices Premium brand businesses can gain additional revenue by selling products and services to consumers...
Variety of Sports Under Armour emphasizes variety of sports. This helps to build a broad base of demand, which helps...
Diversified Branched outside of sports, concentrating on improvement of lifestyle for consumers. This will help...

Threats

Under Armour (UA) SWOT Analysis Profile

Under Armour, Inc. manufactures and distributes specialty athletic apparel, footwear, and accessories, many made from moisture-wicking synthetic fabrics designed to regulate body temperature regardless of environmental conditions. Under Armou distributes its products through retail stores, as well as selling products directly through company-owned retail outlets and specialty stores, catalogs, and online. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 14

Threats + Weaknesses = 12

Be the first to write a conclusion … A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs.

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