Target (TGT) SWOT Analysis

Target (TGT) SWOT Analysis

Strengths

Size and Cost Advantages - Target These types of advantages lower costs and increase profits. It also gives them pricing power over...
Target Has Efficient Operations This is important so that Target can keep their prices low.
In Store Credit Card Business for Target This business is very lucrative for most merchants, because customers tend to pay very high rates on...

Weaknesses

Not situated globally Not having international markets prevents the company from being diversified, globally; thereby...
Domestic Market Potential Domestic markets are saturated, which limits growth potential and profit ability. The next potential...
High Staff Turnover High staff turnover can be due to lack of training and development. This also negatively affects...

Opportunities

International Expansion Strong international presence and expansion should increase growth and profits. Expansion over...
Private Labels Higher prices may cause consumers to migrate to private label products. This provides a low cost...

Threats

Intense Competition - General Retailing General retailers face intense competition from numerous other shops and online retailers.
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Target Shoppers are Trading Down To Save Money Shoppers are going to Wal-Mart stores or other retailers in order to save money. This trend may...
The Growth of Wal-Mart as a Competitor The growth of Wal-Mart in the grocery food industry is of great concern for all existing business....

Target (TGT) SWOT Analysis Profile

Target Corporation specializes in the operation of general merchandise and food discount stores in the United States and offer an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 17

Threats + Weaknesses = 14

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.

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