Smirnoff SWOT Analysis

Smirnoff SWOT Analysis


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Loyal Customer Base Smirnoff has a loyal customer base. This helps the company have repeat business and sale more...
Strong Brand Name for Smirnoff Smirnoff has a strong brand name worldwide.


Drunk Driving Over use of drinking too much alcohol can lead to users becoming drunk and getting behind a wheel....
Kills Brain Cells Alcohol kills brain cells and impairs judgement for an individual.
Alcohol Poisioning Consumers are sometimes poisoned by the consumption of alcohol.


Parties and Events House parties and events where alcohol is served gives the company an opportunity to sale products...
New Flavors Smirnoff has come out with many different flavors over the years and continues to do so. This gives...


Price Wars The company must deal with lower prices that competitors charge.
No Sales After Certain Time In certain cities in the US, alcohol is not allowed to be sold after certain times. This stop sales...
Religious Influence Religious influence keeps people from buying and drinking alcohol.
People Who Quit Drinking When people quit drinking, this lowers sales significantly for alcohol companies. This is a threat...
Global Wine Industry The global wine industry poses a threat to the company for the fact that, wine takes away market...
Pregnancy When a woman is pregnant with a child they are no longer allowed to drink certain beverages for 9...
MADD Mothers Against Drunk Driving is an organization that has been around to prevent drunk driving....
Competition For Smirnoff The company has many competitors who take away their market share.

Smirnoff SWOT Analysis Profile

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 8

Threats + Weaknesses = 11

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease.

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