Rexona SWOT Analysis

Rexona SWOT Analysis

Strengths

Strong Management (Rexona) Strong management can help Rexona reach its potential by utilizing strengths and eliminating...
Real Estate (Rexona) Having the right real estate is essential to Rexona. Location matters, because it helps consumers to...
Pricing Power (Rexona) Customers typically rebel against price increases by switching to competing products, but if a...
Innovative Culture (Rexona) An innovative culture helps Rexona to produce unique products and services that meet their...
Financial Leverage (Rexona) Financial leverage allows Rexona to use their balance sheet to expand their business and increase...
Supply Chain (Rexona) A strong supply chain helps Rexona obtain the right resources from suppliers and delivery the right...
Asset Leverage (Rexona) Asset leverage allows Rexona to use their best operational assets to expand their business and...
Size Advantages (Rexona) Size advantages lower Rexona’s risks. The larger Rexona gets, the more resources they have to pursue...
Economies of Scale (Rexona) Economies of scale is the cost advantages that Rexona obtains due to size. The greater the volume,...
Cost Advantages (Rexona) Lower costs lead to higher profits for Rexona. A low cost leader can undercut rivals on price…
Unique Products (Rexona) Unique products help distinguish Rexona from competitors. Rexona can charge higher prices for their...
Technology (Rexona) Superior technology allows Rexona to better meet the needs of their customers in ways that...
Customer Loyalty (Rexona) When given a choice, customers are loyal to Rexona. Instead of targeting all customers, Rexona only...
Brand Name (Rexona) A strong brand name is a major strength of Rexona. This gives Rexona the ability to charge higher...

Weaknesses

Work Inefficiencies (Rexona) An inefficient work environment means that Rexona’s goods and services are not being utilized...
High Debt Burden (Rexona) A high debt burden increases the risk that Rexona goes bankrupt if they make a poor business...
Outdated Technology (Rexona) A lack of proprietary technology and patents can hurt Rexona’s ability to compete against...
High Staff Turnover (Rexona) High staff turnover can hurt Rexona’s ability to compete, because replacing valuable staff is...
Online Presence (Rexona) The online market is essential for displaying information and selling products. A weak online...
Weak Supply Chain (Rexona) A weak supply chain can delay the arrival of products to Rexona’s customers. Unnecessary delays can...
Tarnished Reputation (Rexona) A tarnished reputation can hurt Rexona’s brand in the eyes of a consumer…
Bad Acquisitions (Rexona) Bad acquisition can hurt Rexona by increasing their costs and reducing the value of their combined...
Weak Management (Rexona) Weak management increases business risks and reduces profits for Rexona, because they are...
Lack of Scale (Rexona) A lack of scale means Rexona’s cost per unit of output is very high. Increasing volume, while...
Customer Service (Rexona) Weak customer service hurts Rexona’s reputation and causes customers to flee to competitors, who are...
Cost Structure (Rexona) A weak cost structure means Rexona’s costs are high in comparison to their competitors…
Weak Brand (Rexona) A weak brand means Rexona can’t charge the same prices for goods and services as their competitors,...

Opportunities

Fragmented Market (Rexona) Fragmented markets provide many opportunities for Rexona to expand and increase market share....
Financial Leverage (Rexona) Leveraging the balance sheet allows Rexona to quickly expand into other markets and products,...
Online Market (Rexona) The online market offers Rexona the ability to greatly expand their business. Rexona can market to a...
Innovation (Rexona) Greater innovation can help Rexona to produce unique products and services that meet customer’s...
New Services (Rexona) New services help Rexona to better meet their customer’s needs. These services can expand Rexona’s...
New Technology (Rexona) New technology helps Rexona to better meet their customer’s needs with new and improved products and...
Loosening Regulations (Rexona) Looser regulations allow Rexona to perform in a way that is most advantages for them and their...
Emerging Markets (Rexona) Emerging markets are fast growing regions of the world that enable Rexona to quickly expand…
New Products (Rexona) New products can help Rexona to expand their business and diversity their customer base…
New Markets (Rexona) New markets allow Rexona to expand their business and diversify their portfolio of products and...
International Expansion (Rexona) International markets offer Rexona new opportunities to expand the business and increase sales…

Threats

Bad Economy (Rexona) A bad economy can hurt Rexona’s business by decreasing the number of potential customers…
Volatile Currencies (Rexona) Volatile currencies make Rexona’s investments difficult, because costs and revenues change so...
Intl Competition (Rexona) International competitors are numerous and difficult to combat, because they can have many...
Mature Markets (Rexona) Mature markets are competitive. In order for Rexona to grow in a mature market, it has to increase...
Intense Competition (Rexona) Intense completion can lower Rexona’s profits, because competitors can entice consumers away with...
Govt Regulations (Rexona) Changes to government rules and regulations can negatively affect Rexona…
Change in Tastes (Rexona) Consumers can change their tastes very quickly. Rexona depends on knowing which goods and services...
Political Risk (Rexona) Politics can increase Rexona’s risk factors, because governments can quickly change business rules...
Volatile Costs (Rexona) Volatile costs mean Rexona has to plan for scenarios where costs skyrocket. Cautious planning leads...
Volatile Revenue (Rexona) Volatile revenue makes planning difficult, which could delay key investments in Rexona’s...
Substitute Products (Rexona) The availability of substitute products hurts Rexona’s ability to raise prices, because customers...

Rexona SWOT Analysis Profile

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 26

Threats + Weaknesses = 24

Be the first to write a conclusion… … A good defense against threats lowers the risks that profits will decrease.

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