Marvel Entertainment (MVL) SWOT Analysis

Marvel Entertainment (MVL) SWOT Analysis

Strengths

Brand name Geographically diverse business and revenue should help shield the business from shocks in any one...
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Marvel Entertainment's success rests on the strength (and marketability) of its characters. Marvel Entertainment's success rests on the strength (and marketability) of its characters.

Weaknesses

Lack of Indepence If a company curtails the creative ability of employees, then growth and profits slow.
Lack of Capital The lack of capital at Marvel could hurt the company's ability to invest in new projects.

Opportunities

5 Year Master Toy License with Hasbro Marvel entered a 5 year Master Toy license with Hasbro. This agreement will provide licensing...

Threats

Marvel Entertainment (MVL) SWOT Analysis Profile

Marvel Entertainment, Inc. founded in 1988, publishes comic books and trade paperbacks, sells toys, produces and distributes films, and licenses out a proprietary library of approximately 5,000 characters throughout the world including Spider-Man, the X-Men, The Incredible Hulk, Captain America,The Fantastic Four, X-Men, Blade, Daredevil, The Punisher, Iron Man, The Avengers, Silver Surfer, and Nick Fury. Marvel Entertainment is divided into four segments: Licensing, Publishing, Toys, and Film Production. The Licensing segment licenses out the right to character names and likeness in third-party toys, games, electronics, clothes, and consumable, as well as to theme parks, feature films, television programs, and print publications. The Publishing segment publishes its own branded comic books (Marvel Comics), paperbacks, and specialty hardcovers to consumers through comic book stores and retail outlets, including newsstands, and via subscription. The Toys segment develops and sells toys based on licensed characters. The Film Production segment (including Marvel Studios and Marvel Animaton) produces and distributes films worldwide. The headquarters for Marvel Entertainment, Inc. are located in New York City. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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