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Opportunities

Threats

Melco Crown (MPEL) SWOT Analysis Profile

Melco Crown Entertainment Ltd., develops, owns, and operates casino gaming and entertainment facilities through its subsidiary MPBL Gaming. Melco Crown Entertainment operates primarily in the Macau market, and is one of only six companies licensed to operate gaming facilities in that area. The company was formerly known as Melco PBL Entertainment (Macau) Limited, but split its gaming and media businesses into two separate companies in 2007. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 4

Threats + Weaknesses = 2

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease.