McDonald's (MCD) SWOT Analysis

McDonald's (MCD) SWOT Analysis

Strengths

Geographically Diverse Business Geographically diverse business and revenue should help shield the business from shocks in any one...
Brand name Geographically diverse business and revenue should help shield the business from shocks in any one...
Global Market Leader Market leading position brings many benefits to those companies. Generally, they possess good brand...
Addictive Food and Drinks Food addictions are a psychological problem that makes people crave a certain food. Many fast food...
Prime Real Estate - Location is Key Companies that can obtain good real estate are at a significant advantage versus rivals. Real estate...
International Reach Companies with international reach have a big advantage over rivals especially when there clients...

Weaknesses

Obesity Problems from Fast Food Obesity problems around the world are putting pressure on fast food restaurants to provide healthier...
Restaurant Competition There are multiple chain restaurants in the US. The only way to grow is to take market share from...
Mature Markets - Limited Product Expansion Mature markets result in slower growth of revenue and lower margins as companies begin to compete on...

Opportunities

International Expansion Strong international presence and expansion should increase growth and profits. Expansion over...
Product Innovation Consumers demands change over time. These changes can be gradual, but many times, they occur...
Continuous Updates of Stores Keeping stores fresh and modern helps to improve the brand by improving customer experiences at...
Real Estate Weakness Could Aide Expansion Lower real estate prices in the US and abroad are potential opportunities for the expansion of...
Fast Food Expansion into Emerging Markets Expanding into emerging markets will lower risk via diversification of stores and it will increase...
Emerging Markets Demand from emerging markets is helping growth and margins. Emerging markets create new...

Threats

FDA - Government Regulation of Fast Food There is always the threat that the FDA will regulate the fast food industry. Already, calorie...
Changing Eating Habits and Tastes in the US Changing eating habits of people in the United States is causing many industries to change their...
National Economic Instability People visit restaurants less often and spend less money, during adverse economic times, especially...
Commodity Prices Commodity prices around the world are increasing, which increases the cost of inputs for the...

McDonald's (MCD) SWOT Analysis Profile

McDonalds Corporation is a quick foodservice retailer with franchises around the globe. It operates various restaurants that offer food and drinks to consumers. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 20

Threats + Weaknesses = 10

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.

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