Marriott SWOT Analysis

Marriott SWOT Analysis

Strengths

Strong Online Growth The Marriott.com has a strong presence online. With the growth of people logging online, the...
Owns Lots of Real Estate (not true) The company owns lots of real estate throughout the world.
Excellent Customer Service - Marriott Customer service is critical when it comes to running a profitable business. Providing excellent...
Partnerships With Other Hotels Joint ventures with other hotels give Marriott credibility and more exposure to many different...
Time Shares For Marriott Time shares gives tourist the opportunity to stay at different hotel locations throughout the year....
Travel and Vacations When travel and vacation season arrives, the hotel business profits tremendously from the tourist....
Marriott is Trash Marriott is a terrible hotel
Strong Brand Name For Marriott The Marriott has a strong reputable name worldwide.

Weaknesses

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Declining Profit Margins It has been reported back in 2009 that the companies profit margins have declined. With that said,...

Opportunities

Major Etertainment Events Entertainment events attract customers from wherever to come and see a performance of their liking....
Initiated Hotel Renovations Hotel renovations to their older hotels allows for the hotel to have a facelift. This will attract...
Theme Parks Theme parks are being built all over the world for customers. People travel and look to stay for...
Weddings Weddings and receptions are held inside of hotels for guest. Anytime wedding season comes around...
Conferences Any time there are conferences being held at hotel venues this also gives the company a chance for...
Travel Agencies There are many travel agencies out there working to book vacations. When customers are looking to...
Hotels.com Hotels.com is a company that books packages for customers who are looking to travel. Anytime someone...

Threats

Prositutes And Other Illegal Activity Hotels have been used by people for illegal activity such as, prostitution. This hurts the image of...
Terrorist Attacks Terrorist attacks poses a major threat to companies. Companies such as the Marriott must always be...
Fallen Real Estate Prices Real estate value has dropped significantly over the past few years. The Marriott owns a lot of real...
Competition For Marriott The Marriott also faces competition being in the hotel business. Competition lowers market share for...
Economic Slowdown - Marriott Economic slowdown keeps customers from being able to travel. Hotels are likely to suffer from...

Marriott SWOT Analysis Profile

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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