Louis Vuitton Moët Hennessy (LVMH) SWOT Analysis

Louis Vuitton Moët Hennessy (LVMH) SWOT Analysis

Strengths

Strong Brand Name for Louis Vuitton This company is recognized worldwide. Has a very strong brand image and has been around for awhile.
Largest Producer of Luxury Goods The company has huge market share with luxury goods. They are the largest producer of luxury goods...

Weaknesses

Only One Target Audience Though the company targets towards high income earners, this leaves the rest of the market untapped...

Opportunities

Product Extension Louis Vuitton is coming out with new products such as the Louis Vuitton Condom. This is an...
Celebrities Celebrities have a major influence with what the latest trends are in clothing style. Many...
Purchases Bulgari After much speculation, it has today been revealed that LMVH is to purchase 50.4% of Bulgari. The...

Threats

Fake Products There are many fake imitators out there that takes away from selling their own products to...
Increase in Cotton Prices An increase of cotton prices could reduce profits.

Louis Vuitton Moët Hennessy (LVMH) SWOT Analysis Profile

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Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 6

Threats + Weaknesses = 3

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. Maintaining strengths can help maintain high profits and low costs.

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