Coca Cola (KO) SWOT Analysis

Coca Cola (KO) SWOT Analysis

Strengths

Geographically Diverse Business Geographically diverse business and revenue should help shield the business from shocks in any one...
Brand Name. Geographically diverse business and revenue should help shield the business from shocks in any one...
Products Are Literally Found Everywhere Coca Cola is an international business and provides for the entire world; literally.
Customer Loyalty for Coca Cola Coca Cola has an excellent reputation for its great supply of pop and is most commonly found to be...
Loyal Customers of Powerade Some customers like a flavor or the brand, but customers stay loyal to powerade.
Athletic Endorsements Athletes endorse products they use, so the endorsement of an athlete inspires other participants to...
Innovative Culture A company with an innovative culture continuously produces new and inventive products. An innovative...
Diverse Products Diverse products and revenue should help shield the business from shocks in any one part of their...
Successful Acquisition Business Model Acquisition business model could improve margins with economies of scale. As companies acquire more...

Weaknesses

Product Concentration of Coca Cola's Products Coca Cola is solely focused on a few products that it has produced, and gains all of it's revenue...
Customer Concentration When one company becomes the main buyer of goods, then they have a lot of pricing power. Diversified...

Opportunities

International Expansion Strong international presence and expansion should increase growth and profits. Expansion over...
Product Innovation Consumers demands change over time. These changes can be gradual, but many times, they occur...
Emerging Markets Demand from emerging markets is helping growth and margins. Emerging markets create new...
Bottled Water Demand The demand for bottled water is increasing as a result of many factors. One, bottled water is a...
Plastic Bottle Backlash The environment backlash from the use of plastic bottles to hold water may aid any company that...
Non-carb Beverage Business Traditional carbonated drink companies are expanding into non-carb beverages in order to diversify...

Threats

Bottled Water Backlash Backlash in bottled water use may decrease growth and potential earnings. Plastic bottles are...
Use of Cocaine in Coca Cola Caused Government Problems in the Past Coca Cola has been known to use illegal drugs such as cocaine in it's products in the past, and has...
Increasing Health Consciousness As consumers become more aware of their health, the consumption of junk food may decrease. This...
Commodity Prices Commodity prices around the world are increasing, which increases the cost of inputs for the...
Saturated Carbonated Drink Market Slow growth in saturated carbonated drinks markets. Relies on international markets for further...

Coca Cola (KO) SWOT Analysis Profile

The Coca-Cola Company manufactures and distributes a full compliment of carbonated and noncarbonated, nonalcoholic beverages.worldwide. They offer carbonated beverages to bottling and canning companies for resale. Beverage concentrates and ingredients such as sweeteners are also produced. Syrups are sold to fountain suppliers.and require special equipment to provide the carbonation. Restaurants and other retailers purchase the ingredients (and syrups) and concentrates to meet beverage needs. Coca-cole also markets juices, waters, tea, and coffee via distributors and other resellers. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 30

Threats + Weaknesses = 12

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.

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