JC Penney (JCP) SWOT Analysis

JC Penney (JCP) SWOT Analysis


Brand name Brining back brand favorites based on customer input.
Retail Technology Great use of technology is improving margins. Cutting cost in the supply chain and improving in...


Domestic Market Potential Domestic markets are saturated, which limits growth potential and profit ability. The next potential...
Department Store Popularity Slowdown in department store's popularity may cause long-term growth problems. This also affects all...



Fuel Prices Food prices are affected by fuel prices, which all work to increase cost. Higher fuel prices are...

JC Penney (JCP) SWOT Analysis Profile

J. C. Penney Corporation, Inc. is a retail merchandiser that operates through department stores and catalog/Internet. The company�s department stores provide salon, optical, portrait photography, and custom decorating services and markets family apparel, jewelry, shoes, accessories, and home furnishings. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 13

Threats + Weaknesses = 8

Be the first to write a conclusion… … A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease.

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