Illy-Espressamente SWOT Analysis

Illy-Espressamente SWOT Analysis

Strengths

Franchised globally with Espressamente Shops (Illy-Espressamente) Please edit this page to add a description…
Great brand reputation (Illy-Espressamente) Please edit this page to add a description…
Quality of products (Illy-Espressamente) Please edit this page to add a description…
Innovation (Illy-Espressamente) Please edit this page to add a description…

Weaknesses

Access to target market (Illy-Espressamente) Please edit this page to add a description…
Single product focus (Illy-Espressamente) Please edit this page to add a description…
Viewed as an Italian specific brand (Illy-Espressamente) Please edit this page to add a description…

Opportunities

Growth in coffee culture in developing countries (Illy-Espressamente) Please edit this page to add a description…
Growing middle class (Illy-Espressamente) Please edit this page to add a description…
Growing world demand (Illy-Espressamente) Please edit this page to add a description…
Changing consumer demand for specialty coffees (Illy-Espressamente) Please edit this page to add a description…
Global expansion (Illy-Espressamente) Please edit this page to add a description…
Brand name (Illy-Espressamente) Please edit this page to add a description…

Threats

Concentration in home markets (Illy-Espressamente) Please edit this page to add a description…
Relies on disposable income (Illy-Espressamente) Please edit this page to add a description…
Dependent on general economy (Illy-Espressamente) Please edit this page to add a description…
Coffee bean price fluctuation (Illy-Espressamente) Please edit this page to add a description…
Product differentiation difficulties (Illy-Espressamente) Please edit this page to add a description…
Sustainability issues (Illy-Espressamente) Please edit this page to add a description…
Highly competitive industry (Illy-Espressamente) Please edit this page to add a description…
Commodity price (Illy-Espressamente) Please edit this page to add a description…

Illy-Espressamente SWOT Analysis Profile

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 10

Threats + Weaknesses = 11

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.

SWOT Analysis Survey