Ikea SWOT Analysis

Ikea SWOT Analysis

Strengths

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Mega Stores Gives Consumers Everything They Need Ikea simply has more selection than any other store. Add to that a price advantage and Ikea has two...
Economies of Scale Help Ikea to Maintain Low Costs Ikea produces volumes of merchandise, which gives them enormous economies of scale. This lowers...
Long Term Relationships The company has built long term relationships with its suppliers which allows for the company to...
Maintains Control for Pricing and Design Ikea’s main strengths are a strong international brand recognition built upon a unique philosophy...
Packaging of Products Allow for Efficient Global Shipping Because Ikea can package goods so tightly, it saves space when transportation items around the...
Instore Food Court Helps Customers to Shop Longer Since Ikea has an in store food court, shoppers can take their time and look around the store...
Strong Brand Name of Ikea Ikea has been around for a long time and has a strong brand name.

Weaknesses

Quality of Products is Questionable Ikea's furniture jokingly has a one time use disclaimer. Once it's assembled, it's wise never to...
Many Items Required Assembling Consumers don't like to assemble items, but many of Ikea's products require assembling.
Standards For Products A company that is global must be aware of the standards that each country allows. This could...
Low Level of Customer Service Their business model promotes low prices, but it has been shown that the company has a low level of...
Rip Off Ireland Eager shoppers did their internet homework and were coming back with comparison prices between IKEA...

Opportunities

Going Green Ikea's customers desire to go green to have a less impact on the environment could be huge for the...
Growth of Cities Makes Space Expensive Ikea's minimalistic designs cater to consumers in cities where space is expensive.
Scandanavian Designs Are Appealing Ikea's minimalist designs cater to many consumers design tastes.

Threats

Competitive Retail Markets There are many companies out there that can model their business. This takes away their competitive...
Economic Slow down Economic slowdown has slowed down sales for many companies.
Tsunami Hits Japan With the tsunami that has hit Japan, Ikea Japan has suffered from the tragic incident. Stores had...

Ikea SWOT Analysis Profile

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Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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