Heineken SWOT Analysis

Heineken SWOT Analysis


Loyal Customer Base Heineken has many loyal customers. This allows for the company to have repeat sales and be able to...
Strong Brand Name for Heineken Heineken has a strong brand name worldwide.


Alcohol Poisioning Alcohol poisoning is an issue that users may have to face when consuming alcohol.
Liver Damage The use of alcohol has been associated with liver damage.
Kills Brain Cells Studies have show that alcohol kills off brain cells.


Parties and Events House parties and events where alcohol is served gives the company an opportunity to sale products...
New Innovations and Products New products give companies the opportunity to out to products which may have a great impact on the...


Religious Influence Religious influence keeps people from buying and drinking alcohol.
Global Wine Industry The global wine industry poses a threat to the company for the fact that, wine takes away market...
Pregnancy Women who are pregnant are not permitted to drink alcohol. This can slow down sales for the company.
No Sales After Certain Time In certain parts of the country, alcohol is not allowed to be sold. This freezes sales from...
Competition For Heineken The company has to deal with competition which takes market share away from them.

Heineken SWOT Analysis Profile

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 6

Threats + Weaknesses = 11

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.

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