Google (GOOG) SWOT Analysis

Google (GOOG) SWOT Analysis

Strengths

Brand Name Geographically diverse business and revenue should help shield the business from shocks in any one...
Costs Are Outsourced to Users Business Structure Means Costs Are Outsourced to Users of Google Products
Economies of Scale Large countries also have economies of scale. More people can produce more goods and seek synergies...
Adwords and Adsense Products Google's Adwords and Adsense products revolutionized advertising on the internet. The ability to put...
Easy to Navigate Website Having a simplified and easy to navigate website helps users to find the content they need quickly...
Funny Logo Any logo which is memorable can get and retain attention, which is the main job of a logo. Google's...
Search Technology Google's technology is more advance than any competitors. This provides barriers to entry for their...
Diverse Business Diverse operations should shield a business during downturns in the economy. A stable business also...
Successful Acquisition Business Model Acquisition business model could improve margins with economies of scale. As companies acquire more...

Weaknesses

Not as Dynamic as Smaller Competitors Companies often lose the innovative edge and flexibility as they grow larger. This is caused by...
Poor Corporate Investments by Google Google is paying too much for companies and assets because it does not have high yielding...
Datacenter Costs Datacenters cost lots of money to operate. One of the biggest cost for them is energy.
Weak Social Media Presence for Google Social media is a globally disruptive product that many people now use to communicate. Google hasn't...
Monetizing Youtube is Still a Problem Youtube is one of the most popular websites on the internet, but Google's inability to fully...
Failure to Launch Failure to launch new products makes for a bad precedence for future product development. The more...

Opportunities

Internet Use is Increasing Globally The internet is expanding, especially internationally. The increased use of the internet and global...
Internet Video The advent of internet-ready television sets is helping to increase the viability of videos that...
Net Neutrality - Data Providers The concept of net neutrality means that data and information that pass through the internet should...
Net Neutrality - Data Users The concept of net neutrality means that data and information that pass through the internet should...
Wireless Technology in Hospitals The ability to have all a patients health records on a mobile device at a hospital is extremely...
Ultra High Speed Broadband Google will experiment with super fast broadband that will allow many more advanced applications to...
Web Media Web pages are increasingly using alternative types of media. This will increase demand for software...
Andriod Phone Popularity Andriod Google's mobile operating software is a direct attack on Apple's iPhone, but it also...
Chrome Browser New browser by Google could greatly benefit the internet community and provide by source code to...
Data Intensive Applications Data intensive applications will dominate the internet as more media and other application come...
Increasing Content Such more information goes online, this information needs to be searched and sorted. The information...
Diversification Diversification could bring benefits and stability to company especially in volatile markets.
Smart Phones Popularity Increasing Smart phone product should increase market share over time. Could also become a next generation...

Threats

Online Security As more and more personal information appears online, the threat to online security grows. From...
Technology Costs and Services Decreasing in Price The cost of technology and the services that technology makes available are coming down in price. As...
Exit from China China's censorship fight with Google may limit the ability of Google to grow in China, largest...
International Competition on Rise Higher international competition could decrease profits and hurt revenue growth. Potential negatives...
Miscrosoft Threats Microsoft posses a significant threat to Google, because of it's size and experience. Anti-trust...
Internet Browser Changes If more internet browsers are able to search in web in secret, then search-related companies will...
Google Google is the clear leader in search, even a combined Yahoo/Microsoft may never catch them. A...
Intense Competition Intense industry competition may hurt growth and profitability. Increase competition should increase...

Google (GOOG) SWOT Analysis Profile

Google (GOOG) is a global provider of targeted advertising technology and Internet search services. Googles technology organizes the internet to provided better information (pictures, text, videos and various media) search results for their users. Googles AdWords and Adsense programs enable advertisers to place advertisements on Google-supported sites. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 40

Threats + Weaknesses = 20

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. A good defense against threats lowers the risks that profits will decrease.

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