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Opportunities

Threats

Columbia Sportswear (COLM) SWOT Analysis Profile

Columbia Sportswear Company is an outdoor apparel and equipment manufacturer that distributes throughout the United States and abroad. The brand specializes in functional apparel products and equipment for fishing, skiing, snowboarding, mountaineering, backpacking, hiking, camping and climbing under the brand names Columbia, Convert, Sorel, Mountain Hardwear, Montrail, and Pacific Trail Columbia Sportswear sells its products through department stores and specialty retailers, company-owned outlet stores, in-house and independent sales agencies, wholesalers, and franchisees. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 3

Threats + Weaknesses = 4

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs.