Citigroup (C) SWOT Analysis

Citigroup (C) SWOT Analysis

Strengths

Geographically Diverse Business Geographically diverse business and revenue should help shield the business from shocks in any one...
Brand name Geographically diverse business and revenue should help shield the business from shocks in any one...
Retail Banking Network Retail banks are good for accumulating cheap sources of financing. This effort reduces the cost of...
International Reach Companies with international reach have a big advantage over rivals especially when there clients...
Credit Card Business is Lucrative The credit card business is very lucrative for many companies. For those who issue the cards, they...
Diverse Financial Products Having diverse financial products helps a company compete, because customers generally have many...
Diverse Business Diverse operations should shield a business during downturns in the economy. A stable business also...

Weaknesses

High Attrition Rates High attrition rates can be a problem, especially if a company's best talent is leaving for other...
Business Restructuring Business is undergoing a major restructuring and switch in revenue sources, which may harm the...
Bad Mortgages - Subprime Issues Bad mortgage problems related to the credit market will cause continued pain for lenders. The...

Opportunities

International Expansion Strong international presence and expansion should increase growth and profits. Expansion over...
Cross Selling Opportunities When a business has many related business lines, they have the opportunity to cross sell to...
Consolidating Industry Consolidating markets create many acquisition targets, especially when consolidation leads to...
Reduced Competition Reduced competition from an economic slowdown and competitor bankruptcies should increase the profit...
Emerging Markets Demand from emerging markets is helping growth and margins. Emerging markets create new...

Threats

Credit Market Crisis The credit market crisis increases the cost of borrowing for financial firms. This increasing cost...
Housing Crisis Housing crisis lowers the company's assets and equity and makes it harder to do business in the...
Mortgage Issues The losses on outstanding mortgage obligations could force bankruptcy and a government takeover,...
2
Sharp Rise in Interest Rates A sharp rise in interest rates, most likely to stop inflation, would seriously damage the profit...
Credit Card Write Offs As the economy gets worst - and home equity drops - the tendency for consumers to fail for...

Citigroup (C) SWOT Analysis Profile

Citigroup, Inc. offers financial services to customers around the world. The Global Consumer segment offers banking, lending, insurance, and investment services through some 8,140 branches, 19,100 automated teller machines, 708 automated lending machines, and the Internet. Its Markets and Banking segment provides various investment and commercial banking services and products. The Global Wealth Management segment provides investment advice, financial planning, and brokerage services. The Alternative Investments segment manages private equity, hedge funds, real estate, structured, and managed futures products. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 12

Threats + Weaknesses = 10

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease.

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