American Eagle (AEO) SWOT Analysis

American Eagle (AEO) SWOT Analysis





High Gas Prices are Hurting Retailers The higher gas prices go, the less incentive for shoppers to visit stores and the less money they...
Retail Consumers are Fickle Fashion trends change rapidly. Retailers must change their product selection often in order to match...
Significant Competitive Activity Significant competitive activity, including advertising, promotional and price competition....
Highly Discretionary Product Highly discretionary product could be affected by economic downturns as people focus on savings...

American Eagle (AEO) SWOT Analysis Profile

American Eagle Outfitters, Inc. is a retailer that operates under the American Eagle Outfitters, aerie by American Eagle and MARTIN + OSA brands. The Company designs, markets and sells its own brand of clothing targeting 15 to 25 year-olds. American Eagle also operates, which offers additional sizes, colors and styles of AE merchandise and ships to 41 countries worldwide. AEs original collection includes standards, such as jeans and graphic Ts, as well as essentials like accessories, outerwear, footwear, basics and swimwear under its American Eagle Outfitters, American Eagle and AE brand names. The aerie collection is available in aerie stores, predominantly all American Eagle stores and at The collection includes bras, undies, camis, hoodies, robes, boxers, sweats, leggings, fitness apparel and personal care for the AE girl. MARTIN + OSA is a concept targeting 28 to 40 year-old women and men, which offers refined casual clothing and accessories. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 23

Threats + Weaknesses = 20

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.

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