Adidas SWOT Analysis

Adidas SWOT Analysis

Strengths

Multi-brand Strategy is a Major Strength for Adidas From Adidas: Adidas creates shareholder values and rigorously manages strategic choices that will...
Signing Great Players to Exclusive Contracts When Adidas signs a spokesperson to an exclusive contract, they get brand recognition and an...
Supplier Power - Adidas Adidas produces so many shoes that they have power over retailers who want to sell Adidas shoes in...
Broad Market Penetration Adidas has shoes for almost every athletic category.

Weaknesses

Tarnished Reputation due to Child Labor Adidas uses child labor to manufacture their goods in Jakarta, Indonesia. Children as young as 15...
View That Adidas if One Step Behind Nike If Nike has the best Athlete in a sport, Adidas seems to have the second best. If Adidas pays top...

Opportunities

Threats

Intense Global Competition The sportswear market is intense with many other companies to run against such as Under Armour and...

Adidas SWOT Analysis Profile

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Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

SWOT Conclusion

Strengths + Opportunities = 14

Threats + Weaknesses = 15

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.

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