Tex Mex (restaurant-industry) Stock Research
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Generic strategies categorize companies by the scope and the strength of their business. Tex Mex does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).
Company Description: Mexican restaurant tailored to meet the quality standards of professional crowd with a full service bar. Update
Industry Sub Sector: Fast Casual Dinning.
Market Challenges: No Social Media presence, limited hours of operation, No delivery/catering, no marketing or branding, not taping into local events or neighborhoods, not leveraging POS, restaurant needs a facelift Opportunities: Increased awareness & traffic:
Social Media food delvery apps
Morning-evening hours, Happy Hour
Offer delivery & catering to local venues, events & neighborhoods
Build a strong brand with online & traditional marketing
Offer Loyality program,partner with local businesses, venues, churches, event planners, etc.
Full potential of POS Solutions: Create Website, Facebook, Twitter, Food Delivery apps- increase search results
Introduce Coffee & Breakfast items, Simplify menu, offer unique items, Happy Hour & Extend Evening hours
Offer Delivery to offices & local neighborhoods, tap into CBD & Arts District resources
Utilize the extended bar area in Atrium as a to-go, take out & pick up snacks & drinks
Owners have strong background in technology, marketing and branding to implement successful online presence along with printed materials. Establish an outdoor marketing campaign to canvas downtown area including top visitor areas.
Implement Loyalty Program, Happy Hour, drawings for free meals, punch cards, etc.
Reconfigure POS for optimum performance to interface FOH to back office, upgrade system to support online ordering, food delivery apps, discounts & promotions
Strategy: 3 month plan to detail needs of the business with initial focus on basic operations, integrating new software to manage inventory, AP, AR & employee management. Update space to create a clean, new atmosphere. Create social media presence and slowly introduce new sales & marketing channels to increase sales. Competitive Advantages: Extended hours- breakfast - Dinner
Delivery & catering
Online Ordering & table reservation
2014-2016 Sales average $40,876 per month. Current Revenue Sources: Loyal patrons, visiability Future Revenue Sources: Facebook, Twitter, You Tube, Yelp, Grub Hub, etc.
Online Ordering & Delivery
Partnerships within communities