RCL-Royal Caribbean Cruises Stock Research, Ratings, and Analysis

Royal Caribbean Cruises (rcl) Stock Research

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Company Description: Royal Caribbean Cruises, Ltd., founded in 1968, is a cruise vacation company that operates 35 ships throughout the world (as of 2007, under the cruise brands Royal Caribbean International, Celebrity Cruises, Pullmantur Cruises (serving the Spanish and Latin American markets), Azamara Cruises, and CDF Croisieres de France. The conmpany is based in Miami, Florida with offices in the United Kingdom, Germany, Norway, Italy, Spain, Singapore, and China. Royal Carribbean ships offer a range of onboard services, luxury amenities, games, and activities such as pools, beauty salons, spa facilities, cinemas, gyms, ice skating and in-line skating rinks, wave pools and surf machines, miniature golf courses, arcades, lounges, bars, and dozens of shopping and dining venues. Each ship also organizes on-shore activities at each port. Royal Caribbean Cruises, Ltd. also has a 50% joint venture with TUI Travel PLC, a vacation company which services the UK and Brazil via the Island Cruises brand. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Strategy Analysis Update

Royal Caribbean Cruises possesses significant barriers to entry that slows competitive threats and increases profits.

Strategy: Royal Caribbean Cruises targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:

Financial Analysis Update

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