RCII-Rent-A-Center Stock Research, Ratings, and Analysis

Rent-A-Center (rcii) Stock Research

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Company Description: Rent-A-Center, Inc., with its subsidiaries, loans and sells household entertainment systems, appliances, computers, furniture and more in the United States, Canada, and Puerto Rico. Most merchandise is loan to the customer under the terms of a rental agreements that grants the customer ownership at the conclusion of an agreed-upon time period. Rent-A-Center also offers short term loans, debit cards, and check cashing, and money transfer services to consumers under the brand name Cash AdvantEdge, and operates franchised rent-to-own stores in the United States through its subsidiary, ColorTyme, Inc. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . The market is quickly expanding. This lowers the threat of direct competition and increases Rent-A-Center's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Rent-A-Center's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise.

Strategy: Rent-A-Center has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors. (read more). Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: