Marvel Entertainment (mvl) Stock Research
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Company Description: Marvel Entertainment, Inc. founded in 1988, publishes comic books and trade paperbacks, sells toys, produces and distributes films, and licenses out a proprietary library of approximately 5,000 characters throughout the world including Spider-Man, the X-Men, The Incredible Hulk, Captain America,The Fantastic Four, X-Men, Blade, Daredevil, The Punisher, Iron Man, The Avengers, Silver Surfer, and Nick Fury. Marvel Entertainment is divided into four segments: Licensing, Publishing, Toys, and Film Production. The Licensing segment licenses out the right to character names and likeness in third-party toys, games, electronics, clothes, and consumable, as well as to theme parks, feature films, television programs, and print publications. The Publishing segment publishes its own branded comic books (Marvel Comics), paperbacks, and specialty hardcovers to consumers through comic book stores and retail outlets, including newsstands, and via subscription. The Toys segment develops and sells toys based on licensed characters. The Film Production segment (including Marvel Studios and Marvel Animaton) produces and distributes films worldwide. The headquarters for Marvel Entertainment, Inc. are located in New York City. Update
Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.
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Strategy: Marvel Entertainment targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:
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