Herman Miller (mlhr) Stock Research
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Long Term Rating 
Business Survey
Generic Strategy
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Narrow Scope |
Segmentation Strategy |
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Broad Scope |
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| None |
Uniqueness Low Cost |
Company Description: Herman Miller, Inc. manufactures and distributes furniture, storage, and furniture systems for the office, healthcare, educational, and residential industries throughout the world under the Action Office, Q System, Ethospace, Resolve, Aeron, Mirra, Celle, Equa, Ergon, Ambi brands, Meridian, Geiger, Passage, Teneo, and Abak brands. Through their Convia business, the company also offers an individually programmed electronic infrastructure solution that enables individuals to adapt their habitat according to personal preferences. Herman Miller systems and furniture are sold primarily through its own furniture dealer network, contract office furniture dealers, independent retailers, and online sales. Update
Market Research
Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.
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Market Challenges: Opportunities: Solutions:
Strategy Analysis
Herman Miller's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise.
Strategy: Herman Miller has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors. (read more). Competitive Advantages:
Financial Analysis
Current Revenue Sources: Future Revenue Sources:
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